Thesis: SEDJ Public Relations Campaign

The following Masters degree thesis provides a comprehensive public relations campaign on behalf of Sound Expressions DJ Entertainment (SEDJ). This paper was developed over a seven-month period from January-June 2015 by Curtis Nabors PR in cooperation with SEDJ owner Chris Allison. The one-year campaign proposal began in June 2015 and is set for completion in May 2016. The goals of the promotion are to increase brand awareness and develop/ nurture customer relationships.

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