IMC Plan, 2015 (Video by: Curtis Nabors)

The American Marketing Association defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”

WVU’s IMC program notes “The IMC planning process has been compared to composing a musical score. In a piece of music, while every instrument has a specific task, the goal is to have them come together in a way that produces beautiful music. It’s the same in IMC, where advertising might be your violin, social media your piano, public relations your trumpet and so on.”

SEDJ’s IMC campaign will include the following IMC components: Advertising, Interactive Marketing, Sales Promotion, and PR. The following media sources will be used in conjunction with the IMC elements: Internet, Print, and Social Media.